Calvin Klein: Celebrate CK50 featuring Justin Bieber, Hailey Bieber

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

Calvin Klein unveiled a new commercial created in-house featuring Justin Bieber, alongside his wife Hailey Bieber. The ad is photographed by fashion photographer Glen Luchford.

The tagline of the advert is “We’re celebrating 50 years of unfiltered self-expression and provocation with the new CK50 capsule collection.”

Other famous models and musicians, including A$AP Rocky, Kendall Jenner, Troye Sivan, Liu Wen, Parker Van Noord, and Rebecca Leigh Longendyke make appearances in Calvin Klein’s advert.

In the advert, you’ll recognize The Sunshine Band’s 70’s hit “That’s the Way (I Like It)” and EMF’s 1991 “Unbelievable.”

Good

9.6

Good.

Memorable9.0
Effective9.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 1 vote ) 0.8

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