Thinx: MENstruation

TV Commercial Review

Heart or Humor


BBDO New York creates a brilliant campaign for Thinx, a maker of ‘period-proof underwear’. The main message is “If we all had them, maybe we’d be more comfortable with them” and talk about an imaginary world where both men and women get periods.

Thinx, which makes ‘period-proof underwear’, is imagining a world where both sexes get periods and nobody is uncomfortable talking about them.

Agency, BBDO New York
Bianca Guimaraes, VP Creative Director
Peter Alsante, VP Creative Director
Jenn Tranbarger, ACD/AD
Jess Rello, ACD/CW
David Lubars, Chief Creative Office, Worldwide
Greg Hahn, Chief Creative Office, New York
Angela Narloch, Executive Producer
Anthony Curti, Executive Producer
Corie Rosenblatt, Producer
Yamaris Leon, Content Operations Director
Julia Millison, Music Producer
Shelly Bloch, Business Manager
Dave Rolfe, Head of Integrated Production
Katherine Grib. Account Director
Olivia Dames, Account Executive
Crystal Rix, Chief Strategy Officer
Nicole Landesman, SVP Brand Strategist
Kim Ryneska, SVP Brand Strategist
Christine Yang, Data Solutions Manager

Maria Molland, CEO
Siobhán Lonergan, Chief Brand Officer
Hilary Fischer-Groban, Brand Director
Meng Shui, Creative Director
Daniella Sakhai, Senior Manager of Performance Marketing
Meredith Zingale, Brand and Creative Project Manager
Production, Biscuit
Shawn Lacy, Partner/Managing Director
Rachel McDonald, Director
Autumn Durald Arkapaw, Director of Photography
Holly Vega, Executive Producer
Mercedes Allen-Sarria, Head of Production
Rachel Glaub, Head of Production
Maury Strong, Line Producer
Editorial, Arcade
Sila Soyer, Executive Producer
Arlene Perez, Producer
Laura Sanford, Editor
Jeff Lopus, Editor
Max Hoffman, Asst Editor
Sound Design, Heard City
Gloria Pitagorsky, MD/Partner
Eric Warzecha, Audio Engineer
Color, Company 3
Sofie Borup, Colorist
Alexandra Lubrano, Producer
Finishing Company, The Mill
Bethany Phillips, Producer
Luke Proctor, Producer
Anton Anderson, VFX Artist
David Forcada, VFX Artist
Justin Keil, VFX Artist
Jamie Scott, VFX Artist
Drew Maloney, VFX Artist
Sam Caine, VFX Artist
Corey Brown, VFX Artist



Interesting approach.

Heart or Humor8.0
Reader Rating: ( 1 vote ) 7.4

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Comment (3)

  1. The most ridiculous commercial I have ever seen. Only an ignorant millennial could think up this demented crap. Crap crap crap.

  2. This is the most disgusting ad I have ever seen ! A man having their period is nauseating. You all are just sick minded people….do you all want to become women? What is wrong with you people. I see nothing positive in the disgusting display of inappropriate behavior….YUCK

  3. This is not “a brilliant commercial” as noted in the article. This is a ridiculous, disturbing and off-putting commercial that makes me want to throw something at the television when I see it. But more importantly, it makes me NEVER want to buy a product from this company as long as I live. Perhaps their new CEO could just focus on selling and not promote such ridiculous drek.


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