John Lewis 2022 commercial

Note: Watch here the John Lewis Christmas 2022!

British retailer John Lewis unveiled an emotive ad to introduce its new slogan, ‘For All Life’s Moments’. The John Lewis 2022 commercial was created by the advertising agency Adam&EveDDB.

The advert message is “The moments that matter to you, matter to us. That’s why John Lewis will be with you for all life’s moments.”

‘They’re stringent requirements,’ says Pippa Wicks, Executive Director John Lewis, about the John Lewis 2022 commercial. ‘But we have incredibly passionate designers, craftspeople and buyers within the partnership who are dedicated to pushing the boundaries of quality and value to bring customers products that elevate their everyday lives. John Lewis’s purpose is to create a happier world and happier customers, so insisting that our products exemplify these qualities means happiness is the golden thread that runs through the collection.’

While there are more than 10,000 brilliant products in the range, this autumn we’ve singled out 100 heroes that showcase how John Lewis products take a joyfully bold approach to enhancing all life’s moments. ‘We’re so proud of this range – it’s why we put our name on them,’ says Pippa. ‘And the top 100 will give customers a flavour of what we hope Own Brand can offer.’