DoorDash Super Bowl 2021 ad The Neighborhood

In this commercial

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

The DoorDash Super Bowl 2021 commercial features Sesame Workshop, the nonprofit behind Sesame Street, and puts community connection front and center. Debuting a re-imagining of the classic Sesame Street tune “People in Your Neighborhood,” the creative stars Grammy and Tony Award-winning actor and rapper Daveed Diggs and beloved Sesame Street Muppets Big Bird, Cookie Monster, Grover, and Rosita. Together, they celebrate the local neighbors who provide the many offerings available through DoorDash – including items like ramen, milk, shampoo, birdseed, mango smoothies, paper towels, and, of course, cookies.

“DoorDash’s mission has always been to empower any business on Main Street to thrive online, and last year we meaningfully accelerated that mission as we extended our platform to offer more to your door–from food to convenience items, household supplies, health and wellness, and more,” said Christopher Payne, Chief Operations Officer at DoorDash. “What excites me about this campaign is that it tells the story of how we deliver all the best in your neighborhood in an authentic and engaging way and supports Sesame Workshop. This marks the first time we’ve shifted our brand image from a food delivery logistics company to a multi-category marketplace in a meaningful way, while celebrating the local heroes that make up the fabric of our neighborhoods.”

Sesame Street

8.6

Good

Memorable8.0
Effective8.0
Style9.0
Heart or Humor9.0
Execution9.0
Reader Rating: ( 0 vote ) 0

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