TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Funny
M&M’S Super Bowl 2021 is hilarious and it features Dan Levy, a Canadian actor, writer, director, and producer. It’s the first Super Bowl commercial featuring Levy.
Titled “Come Together,” the spot features a variety of ever-relatable “wow, I really shouldn’t have done that” scenarios and the people in them choosing to make it better with a bag of M&M’S. For example—the person who kicked your airplane seat when you tried to recline? Or that guy who can’t stop “mainsplaining?”
“I always try to take part in well-intentioned campaigns with brands that align with my sense of humor,” Levy said. “One of the things I loved most about this campaign was the message about how something small—like sharing M&M’S—can help bring people together.”
“M&M’S is a fun and colorful brand – so tapping into that humor to help us laugh and feel more connected to each other felt very right this year,” said Sarah Long, Chief Marketing Officer, Mars Wrigley North America. “Of course, having Dan bring his incredible talent and comedic wit only makes the story stronger. The new commercial is a great extension of our Mars Wrigley’s purpose to create better moments that make the world smile.”