E*TRADE Super Bowl 2021 Workout
TV Commercial Review
Heart or Humor
E*TRADE Super Bowl 30-second spot is named “Workout” and it was created with advertising agency MullenLowe U.S.
The story is that after the many challenges faced in 2020, consumers are looking to take back control in 2021, especially when it comes to their finances.
“With consumers engaging with the market at a record pace, there is an emerging segment of investors who are eager to take charge of their financial future but may not know exactly how to get started,” said Alice Milligan, Managing Director, Marketing and Digital Design Experience at ETRADE Financial. “Meeting customers where they are in their investing journeys and offering intuitive and easy-to-use tools and experiences has never been more important. Through this campaign, we aim to let the world know that ETRADE is here to help build sound financial habits and instill confidence over the long-term for the digitally-inclined investor.”
The Super Bowl spot builds off the insights derived from E*TRADE’s tracking study of experienced investors, which found that while many have engaged with the market this past year, investing continues to confound:
Almost two-thirds (63%) of investors feel they could be doing better financially
While over two in five (42%) investors say they are dedicating more time to their portfolios in the past three months, nearly half (49%) say financial jargon hinders their ability to invest
One out of three investors (33%) say their financial resolution for 2021 is to use online tools more often to make sure they are properly diversified and on track towards meeting goals