CHANEL Christmas ad 2023 – Find Your Dream Gift
TV Commercial Review
Heart or Humor
The elegance of CHANEL Watches and Fine Jewelry
CHANEL’s recent commercial, “Find Your Dream Gift – CHANEL Watches and Fine Jewelry,” is a 60-second journey into luxury and elegance. CHANEL Christmas ad 2023 is set against the backdrop of the Château de Chenonceau and features models Yoon Young Bae, Kim Schell, and Adesuwa Aighewi. Let’s delve into a detailed review of this advertisement, exploring its various facets.
- Memorable (80/100): The ad’s luxurious setting and elegant presentation make it stand out, though it may not have a unique hook to make it highly memorable.
- Effective (85/100): It effectively showcases CHANEL’s fine jewelry and watches, appealing directly to its target luxury market.
- Style (95/100): True to CHANEL’s brand, the ad exudes sophistication and high fashion with a stunning setting and beautifully presented products.
- Heart/Humor (70/100): While not focused on emotional or humorous elements, the ad’s elegance and beauty evoke a sense of aspiration and desire.
- Execution (90/100): The ad is well-executed with a clear focus on luxury products, complemented by a beautiful setting and high-quality production.
Pros and Cons
- Luxurious Setting: The Château de Chenonceau provides a stunning backdrop, enhancing the ad’s elegance.
- High-Quality Production: The ad’s production values are impeccable, showcasing CHANEL’s products in the best light.
- Brand Consistency: The ad maintains CHANEL’s high standards of style and luxury, reinforcing its brand identity.
- Lack of Narrative: The ad lacks a strong narrative or storyline, which might limit its emotional appeal.
- Niche Appeal: Its focus on high-end luxury may not resonate with a broader audience.
- Predictable Theme: The theme of luxury and elegance is somewhat predictable for CHANEL, offering little surprise or innovation.
CHANEL’s “Find Your Dream Gift – Watches and Fine Jewelry” commercial is a visual treat that stays true to the brand’s legacy of luxury and elegance. While it may not break new ground in terms of narrative or emotional appeal, it effectively showcases the brand’s exquisite products in a setting that epitomizes sophistication. This ad is a testament to CHANEL’s enduring appeal in the world of luxury fashion and accessories.
Yoon Young Bae
Yoon Young Bae, a prominent figure in the fashion industry, has carved a niche for herself with her distinctive style and striking presence. Her journey in the fashion world is a testament to the evolving landscape of modeling, where diversity and unique features are increasingly celebrated.
Yoon’s rise to fame can be compared to models like Sora Choi, who also hails from South Korea and has made significant strides in the international fashion scene. Both models bring a fresh perspective to the runway, challenging conventional beauty standards with their unique looks. Yoon’s sharp features and bold eyebrows, in particular, have become her signature, setting her apart in a sea of faces.
Her work with top fashion houses and brands is notable. Yoon has walked for renowned designers and has been the face of major ad campaigns, showcasing her versatility as a model. This versatility is reminiscent of models like Kaia Gerber, who has also successfully transitioned from runway to high-profile advertising campaigns.
Yoon Young Bae’s influence extends beyond the runway. Her social media presence is a blend of professional achievements and personal insights, offering a glimpse into the life of a modern fashion icon. This approach to personal branding is similar to that of Winnie Harlow, who leverages social media to connect with a broader audience.
In the realm of advertising and marketing, Yoon’s impact is significant. Her unique look and strong personal brand make her an ideal choice for campaigns seeking to stand out. Her ability to resonate with a diverse audience, much like Adwoa Aboah, makes her a valuable asset in the increasingly inclusive world of fashion marketing.
Kim Schell, emerging as a fresh face in the modeling industry, brings a unique blend of charm and charisma. Her journey, marked by a rapid rise in the fashion world, highlights the industry’s shifting focus towards embracing diverse talents and unconventional beauty.
Schell’s modeling career can be compared to that of models like Paloma Elsesser, who have also broken barriers in the fashion industry with their distinctive looks and body positivity. Both models represent a new era in fashion, where diversity in size, shape, and background is accepted and celebrated.
Her collaborations with various fashion brands and designers showcase her adaptability and appeal across different styles and aesthetics. This adaptability is reminiscent of models like Gigi Hadid, who has successfully navigated various fashion genres, from high fashion to commercial advertising.
Kim Schell’s influence is not limited to the runway. Much like that of Ashley Graham, her social media presence is a mix of professional work and personal advocacy, particularly in promoting body positivity and self-acceptance. This approach enhances her appeal as a model and positions her as a role model for young women.
In advertising and marketing, Schell’s impact is noteworthy. Her relatable image and advocacy for body positivity align with the current trend in advertising that favors authenticity and relatability. Her appeal is similar to that of Tess Holliday, who has successfully used her platform to challenge traditional beauty standards and promote inclusivity in fashion advertising.
Adesuwa Aighewi has established herself as a force to be reckoned with in the fashion industry. Her unique heritage, blending Nigerian, Thai, and Chinese roots, contributes to her distinctive look, setting her apart in the modeling world.
Aighewi’s career trajectory can be likened to models like Imaan Hammam, who also boasts a diverse background and has made significant waves in the fashion industry. Both models are celebrated for their exotic looks and are symbols of the industry’s growing diversity and inclusivity.
Her work with various high-profile designers and brands demonstrates her versatility and broad appeal. This versatility is akin to that of Bella Hadid, who has also mastered adapting to different fashion styles and brand aesthetics.
Beyond the runway, Adesuwa Aighewi’s presence on social media and in various social causes mirrors that of models like Karlie Kloss. Aighewi uses her platform to advocate for social and environmental issues, showcasing a depth beyond her modeling career.
In the context of advertising and marketing, Aighewi’s impact is profound. Her unique look and commitment to social causes make her an ideal candidate for brands conveying diversity and social responsibility. Her influence in advertising is comparable to that of Jourdan Dunn, who has also used her platform to promote diversity and inclusivity in the fashion industry.
The ad evokes a sense of aspiration and desire.