TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
The 60-sec Budweiser’s TV commercial, titled “The New Bud in Town,” features Charlize Theron, as she kicks ass in games across the bar all while never spilling a drop of her beer. The creative brings the limited edition brew to the national stage, with the King of Beer‘s new Reserve Series front and center.
The marketing message is “Two American icons are bringing back Copper Lager by popular demand this fall. Aged over Jim Beam barrel staves, Budweiser Reserve Copper Lager has a toasted oak aroma with hints of vanilla and caramel rye.”
The creative for Budweiser’s commercial is led by Vayner Media.
Who directed this???
Thank you for the comment. It was directed by Romain Gavras. I’ll uptade the article.
I love baseball but so sick of watching this commercial where the blond 50 friggin times a game
The bartender is played by Andre Royo, who was great as Bubbles in The Wire (he’s much cleaner looking in this ad than when he played a drug addict in The Wire
I’m excited to see how Charlize Theron brings a fresh perspective to Budweiser’s marketing strategy. Her talent and charisma are sure to make a memorable impact on the brand’s image.