BMW Films – The Calm – the full movie

In this commercial

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Memorable
Effective
Style
Heart or Humor
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Cinematic Magic

BMW Films is gearing up to make a big comeback after an eight-year hiatus with a star-studded, electrifying short film titled ‘The Calm.’ This new chapter in BMW’s acclaimed film series is set to premiere at the 76th Cannes International Film Festival, 22 years after unveiling the celebrated ‘The Hire.’

The article has been updated to include the complete version of “The Calm” film.

‘The Calm’ promises to make waves with a unique blend of luxury, performance, and electric mobility, all orchestrated in a grand spectacle under the theme of silence. The film will showcase the new BMW i7 M70, solidifying BMW’s commitment to sustainable luxury.

Featuring a lineup of Hollywood stalwarts, including French actress Pom Klementieff and Uma Thurman of ‘Kill Bill’ fame, ‘The Calm’ offers an intriguing premise. Thurman plays a secret agent with a mission to deliver a package to Cannes, providing the backdrop for what promises to be a thrilling and suspenseful ride.

The announcement of a world-first silent car chase is adding to the excitement, a concept sure to pique film and car enthusiasts’ interest. This creative choice seems like a nod to the unique characteristics of electric vehicles and a challenge to traditional chase scenes.

BMW is reprising its role as the Official Partner of the Cannes Film Festival in 2023 following its debut appearance last year. The Bavarian premium carmaker is supplying the 76th edition of the celebrated festival and some of its Official Partners with a selection of over 200 fully electric vehicles, plus the new BMW XM models with plug-in hybrid drive. This gathering of the global movie industry in south France also provides the perfect setting for introducing a new action-packed BMW Films production and unveiling the innovative new watercraft THE ICON. And fresh from its world premiere, the new BMW i7 M70 xDrive – the most powerful and fastest all-electric model in the brand’s entire portfolio – will be in action on the road for the first time.

The new BMW i7 M70 xDrive

Adding to the film’s allure is the powerhouse team behind the camera. Joseph Kosinski, known for his work on ‘Top Gun: Maverick,’ serves as the film’s executive producer, while Marvel’s Sam Hargrave takes the helm as the director. Their combined talents set high expectations for a visually stunning and engaging narrative.

The Calm film

The return of BMW Films with ‘The Calm’ is a strategic move to continue the legacy of the brand’s rich history within the world of cinema while innovatively showcasing its latest product. As Jens Thiemer, senior vice president of customer and brand at BMW, states, the film will highlight BMW’s innovative nature, carrying forward the series’ tradition of cutting-edge storytelling.

PROS

Star-Studded Lineup: With Hollywood heavyweights such as Uma Thurman and Pom Klementieff leading the cast, the film will likely attract a broad audience and generate significant interest.
Innovation: The concept of a silent car chase is novel and intriguing, showcasing BMW’s willingness to push boundaries in both their vehicles and their storytelling.
Return of a Beloved Series: The return of the BMW Films series after an eight-year hiatus could reignite the interest of fans who appreciated the original series, creating a nostalgic appeal.

CONS

High Expectations: Given the reputation of the original BMW Films series and the long gap since the last release, ‘The Calm’ is under significant pressure to deliver.
Focus on Star Power: While the star-studded cast can attract an audience, it might overshadow the actual storyline or the product (BMW i7 M70) the film aims to promote.
Silent Car Chase: While innovative, a silent car chase could be a risky move as it deviates from the traditional, adrenaline-fueled, noisy car chases that audiences are used to.

Conclusions

With a compelling storyline, the promise of cinematic innovation, and a Hollywood cast, ‘The Calm’ is poised to continue BMW Films’ tradition of merging storytelling, star power, and automobile excellence. As we anticipate the film’s premiere at Cannes, the teaser promises that ‘The Calm’ will be anything but calm.

BMW Films Movie Trailer with Pom Klementieff and Uma Thurman
Uma Thurman stars in BMW film “The Calm”

The Making of THE CALM

Join THE i7 M70 and executive producer Joseph Kosinski (Top Gun: Maverick) on the set of THE CALM as we go behind the scenes of BMW Films’ latest epic chapter in filmmaking.
The crew behind the short film wanted to use BMW’s most powerful all-electric vehicle to date as a “central character” in the film, with a particular focus on its dual personality: stealth and power.
Watch as director Sam Hargrave (Extraction) creates the iconic silent car chase and how he used the silence on THE i7 M70 to create a tense and exhilarating sequence.
THE CALM stars Pom Klementieff, Uma Thurman, and Nathaniel Perry.

The teasing

Good

9.6

A good teasing!

Memorable9.0
Effective9.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 2 votes ) 5.1

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