TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Emotional
Anti-animal cruelty charity, Humane Society International (HSI), has unveiled a heartbreaking stop-motion animation named “Save Ralph”. Ralph is the new spokes-bunny of the global campaign to ban animal testing for cosmetics. Ralph is a cute animated bunny, but the reality is very sad. The short features the Oscar winner Taika Waititi as the voice of Ralph, who is being interviewed for a documentary as he goes through his daily routine as a “tester” in a lab.
The campaign tackles the cruelty of animal testing in an original and unexpected way – using the story of one bunny to shine a light on the plight of countless rabbits and other animals in laboratories around the world.
Susser, known for his film Hesher, is among a slate of powerhouse celebrities and influencers who collaborated with Humane Society International on the making of Save Ralph. In addition to Waititi as Ralph and Gervais as the interviewer, the film has Zac Efron as Bobby, Olivia Munn as Marshmallow, Pom Klementieff as Cinnamon and Tricia Helfer as Cottonballs.
Producer Jeff Vespa (Voices of Parkland) teamed up with the Arch Model studio of puppet maker supreme Andy Gent (Isle of Dogs, The Grand Budapest Hotel) on the production.
The cast includes Taika Waititi, Ricky Gervais, Zac Efron, Olivia Munn, Pom Klementieff, Rodrigo Santoro, Tricia Helfer and more.
