TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
The new Gucci Ouverture campaign features an eclectic group of friends captured out and about in Los Angeles on sandy beaches and overlooking twinkling cityscapes. Their final destination is a drive-in cinema, where ‘Ouverture Of Something That Never Ended’—the 7 part mini-series by Alessandro Michele and Gus Van Sant that presented the new collection in November 2020—is being screened, closing the circle with this film-within-a-film.
The advert was shot in the Golden State of California by Glen Luchford, a world-famous fashion and portrait photographer.
The soundtrack is the beautiful song ‘Lovin’ You’, Minnie Riperton, written by Minnie Riperton and Richard Rudolph.
