Acura: The Safety Test
The advertising agency Mullen Lowe did a touching commercial for American Honda Motor Co. to promote Acura car safety technology. the only luxury brand ever to receive the NHTSA 5-Star Overall Vehicle Score and a 2015 IIHS Top Safety Pick+ across the entire model line..
The acting of the engineer is so good, music the proper chosen, the concept is brilliant.
The spot’s headline is “When you don’t think of them as dummies, something amazing happens”
This is a powerful ad with good acting and proper soundtrack.