Chevrolet: Time Capsule

The easy way to do a funny commercial with viral potential is to use hidden camera/practical joke reality. It is what Commonwealth//McCann did for the new Chevrolet campaign. “Real people. Not actors” is the statement made at the beginning of the Chevrolet ad. On the youtube someone comments: “Actors are real people”.
The ad uses the idea of “old technology” to make a comparation between Chevy Volt and Toyota Prius. Of course, Chevy Volt use the up to date technology and Toyota Prius is the 15-year-old technology.
The ad is enjoyable to watch, even it is a little too long and unfair with the competition.

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Back in time

8.4

Not bad.

Memorable8.0
Effective8.0
Style8.0
Heart or Humor9.0
Execution9.0
Reader Rating: ( 0 vote ) 0

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