Kraft Heinz: Star Wars Kraft Macaroni & Cheese

Kraft Heinz just launches a new major campaign to take advantage of the year’s most anticipated movie: Star Wars: The Force Awakens. The campaign promotes its limited-edition boxes of Kraft Star Wars-shaped macaroni and cheese that feature Yoda, Darth Vader, R2D2, and C3PO.

The Kraft’s Star Wars campaign was created by advertising agency CP+B, consists of a 15 and 30-second ad. The headline is “You know you love it.”

Feel the force!

8.8

Even the target audience is narrowed to Star Wars fans, I like it!

Memorable9.0
Effective9.0
Style9.0
Heart or Humor8.0
Execution9.0
Reader Rating: ( 0 vote ) 0

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