Kraft Heinz: Star Wars Kraft Macaroni & Cheese
Kraft Heinz just launches a new major campaign to take advantage of the year’s most anticipated movie: Star Wars: The Force Awakens. The campaign promotes its limited-edition boxes of Kraft Star Wars-shaped macaroni and cheese that feature Yoda, Darth Vader, R2D2, and C3PO.
The Kraft’s Star Wars campaign was created by advertising agency CP+B, consists of a 15 and 30-second ad. The headline is “You know you love it.”
Feel the force!
Even the target audience is narrowed to Star Wars fans, I like it!