Toyota: Back to the Future

In this commercial

“Fueled by the Future” is the new Toyota commercial created by advertising agency Droga5. Featuring Christopher Lloyd and Michael J. Fox,
The five-minute spot is part of the “Fueled by Everything” Toyota https://ssl.toyota.com/mirai/fueledbyeverything.htmlcampaign.
The idea to use the Back to the Future Day to make a commercial is good, chance to have enough marketing budget to features Christopher Lloyd and Michael J. Fox is amazing. Unfortunately, the end result is disappointing. The ad is boring and it has not too much to reveal after the teasing video.

October 21, 2015 - Back to the Future Day

8.2

Not effective, and I'm a little bit disappointed by the ad.

Memorable9.0
Effective7.0
Style8.0
Heart or Humor8.0
Execution9.0
Reader Rating: ( 0 vote ) 0

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