Snickers: Hungry for Halloween?

The Snickers commercial for Halloween was created by advertising agency BBDO New York and it features Jon Neill. Jon Neill is the owner of the Neill Art Studios, a full creative art studio that specializes in creating preposterously outrageous pumpkin carving.
The link between Neill’s work and Snickers is a little bit forced, but I like the commercial because it is well executed, it has a funny twist and it features amazing pumpkin carving work.
The ad’s headline is “Who are you when you’re hungry?” and the hashtag is #EatASNICKERS.

Outrageous pumpkin carvings

8.6

Beside "Grab a bag of snickers fun size bars this Halloween" there is no other clear call to action. Moreover, snickers.com is not updated with this Halloween campaign.

Memorable8.0
Effective8.0
Style9.0
Heart or Humor9.0
Execution9.0
Reader Rating: ( 0 vote ) 0

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