Working with Cancer – Super Bowl ad 2023

Working with Cancer is a cross-industry coalition formed by Publicis Groupe. The project’s scope is to erase the stigma and insecurity of cancer at work, launching a global ‘wake-up call’ urging everyone to play their part in supporting colleagues with cancer.

The advert ‘Monday’ directed by Elena Petitti Di Roreto and Martin de Thurah, depicts the often harrowing journey of cancer patients and the vital importance of workplace support. Many of the crew behind ‘Monday’ are cancer survivors and caregivers, bringing personal and authentic resonance to a film highlighting a universal issue.

Because driving social change in the workplace can often take years, Publicis is harnessing the power of creativity and mass media to accelerate momentum and adoption. A fully integrated campaign supported by $100m in media generously donated by partners like Disney/ABC, NBCU, Warner Bros Discovery, Paramount, Fox, Roku, Snap, iHeart, Tiktok, YouTube, NCM, Screenvision, Clear Channel, Lamar, Zeta, and Meta, who are contributing one billion impressions, will ensure all hear this wake-up call. Publicis Groupe will also contribute by becoming the first holding company to purchase and invest in a Super Bowl 2023 Working with Cancer spot.

After being diagnosed and treated for cancer last year, Arthur Sadoun CEO of Publicis Groupe launched Working with Cancer at the World Economic Forum in Davos on 17th January. Today the program is an alliance of major international companies united by a pledge to create an open, supportive and recovery-forward culture for cancer sufferers. Founding partners include Abbvie, Adobe, Bank of America, BNP Paribas, BT, Citi, Google, Haleon, Labcorp, L’Oréal, Lloyd’s, LVMH, Marriott, McDonald’s, Meta, Mondelez, Microsoft, MSD, Nestlé, Omnicom, Pepsico, Renault Group, Sanofi, Toyota, Unilever, Verizon, and Walmart, the world’s largest private employer.

“Thanks to the coalition of our partners and the support of the World Economic Forum, Working with Cancer is already positively impacting the lives of 20 million people. Of course, we will continue to rally more companies to the movement. But just as vital is the role all of us can play by standing with our colleagues with cancer. That is why we are launching a call not only for awareness, but for action from everyone, to create a real cultural shift in the workplace.” said Arthur Sadoun, Chairman & CEO Publicis Groupe.