Basecamp ad 2023 – The Future

TV Commercial Review

Heart or Humor


A funny advert

Basecamp unveiled a funny commercial named “The Future.” The video was made by inhouse agency and was directed&writed by Glenn Pajarito.

Basecamp is a project management tool that is known for its simplicity and user-friendliness. To promote its business, a video ad is a great way to reach a large audience and drive awareness of the brand. But the question is, what tone should the commercial take?

The answer to this question depends on the target audience for Basecamp. If the target audience is a younger, tech-savvy crowd, a funny commercial may resonate well. On the other hand, if the target audience is more professional and focused on getting work done, a more serious commercial may be more appropriate.

Regardless of the tone, the message of the commercial should be clear and concise. The goal of the commercial should be to showcase the benefits of Basecamp and how it can make project management easier and more efficient. Some key messages to consider incorporating into the commercial include:

  • Simplicity: Basecamp is a user-friendly tool that is easy to use and doesn’t require extensive training or experience to get started.
  • Collaboration: Basecamp makes it easy for teams to work together and keep everyone on the same page, regardless of location.
  • Centralized information: Basecamp is a one-stop shop for all project information, making it easier for teams to stay organized and focused.
  • Increased productivity: By streamlining project management, Basecamp helps teams get more done quickly.

Overall, the goal of the TV commercial should be to show the audience that Basecamp is a valuable tool that can help them to be more productive and efficient in their work. Whether the commercial takes a funny or serious tone, the key is to communicate the benefits of the product in a clear and memorable way.


“The Future” ad has a funny tone, and I like it. The humor is good, and the ad is pleasing to watch.


Agency: Inhouse – 37signals
Creative Director + Writer: Glenn Pajarito
Co-Directors: Chad Neidt and Woody Roseland
Production Designer: Jessie Capstick
Gaffer: Tyler Kaschke
AC: Patrick Vargo
Production Sound: Lee Frank
HMU: Grace Martin and Jessica Chynoweth
DP: Trevr Merchant

Basecamp ad 2023
What the future of work would look like.



A good funny ad!

Heart or Humor10.0
Reader Rating: ( 1 vote ) 5.6

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