Volvo Trucks: The Cash Machine featuring Bob

In this commercial

Memorable
Effective
Style
Heart or Humor
Execution

The advertising agency Forsman & Bodenfors creates this funny commercial for Volvo Trucks. Named “The Cash Machine featuring Bob,” the 90-sec advert features a rich trucker with a flashy lifestyle. The soundtrack is the song “If I Were a Rich Man,” by Zero Mostel

The tagline is “Live a little, Save a lot. Up to 11% fuel savings with the new Volvo VNL Turbo Compound.” and the marketing message is “Meet Bob and his new cash machine. Get up to 11% fuel savings with the new Volvo VNL Turbo Compound. What if every truck owner could live a life of luxury?”

The advertisement is well made and funny.

Rich Man

9.8

Well done!

Memorable9.0
Effective10.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 0 vote ) 0

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