Volvo Trucks – A Love Story advert (full version)
In this commercial
TV Commercial Review
Heart or Humor
The story of two trucks falling in love shows that fun and fuel efficiency are no longer an impossible match. See them flirt, play, snuggle and take each other to the clouds above. But how does a love story between two trucks end? Watch and find out!
This film was made to show what the Volvo FH with I-Save is all about – reducing fuel consumption without compromising the joy of driving.
The production was carried out by professionals both behind the wheel and in front of the computer. But, what’s real and what’s not?
Creative agency: Forsman & Bodenfors
Account director: Cilla Pegelow
Account executive: Britta Nilsson
Art director: Lars Jansson
Copywriter: Karolina Groop
Designer: Jerry Wass
Strategic planner: Daniel Sjöstrand
Agency producer, film: Lena Sellman
Digital strategist: Peter Gaudiano
Account executive film and stills adaptations: Sofie Ahlström
Film adaptations: F&B Studios
Stills retouch: F&B Daily
Production company: Business Club Royale
Director: Daniel Warwick
DoP: Jan David Gunther
Producer: Jakob Rühle
Executive producer: Christian Kuosmanen and Anders Gernandt
Post-production and VFX: bEpic Berlin
Music: Nothing’s Gonna Change My Love For You by George Benson
Marketing communications manager: Agneta Malmcrona
Manager, marketing communications: Maria Holst
Fuel efficiency and the joy of driving are often seen as opposites among truck drivers. Simply put, you can’t have both. But with Volvo’s fuel-saving innovations, fun and efficiency can be combined. This is illustrated in the company’s latest animated film, which centers on a love story between two Volvo FH trucks.
The film highlights the product features that make up the fuel-efficient I-Save package, including the turbo compound engine, I-Shift, I-See, I-Torque, and an improved aerodynamic design – demonstrated in a way that you have never seen before.
The I-Save package was introduced to customers in 2019 and has since been a sales success for Volvo Trucks. Its features combined can cumulate in improvements to fuel economy of up to 13%.*
“We are very proud of the I-Save features, and with this love story, we want to give those features the attention they deserve. For our customers, I-Save has come to stand for outstanding fuel economy and great driveability, and the majority of the Volvo FH trucks we sell today are equipped with I-Save,” says Peter Franzén, Product Manager Engines at Volvo Trucks.
The film was shot in Croatia, and all real-life driving was done under safe conditions in a closed-off area.