TOYOTA: Yaris Hybrid – Why Stop?

In this commercial

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Spectacular

Toyota unveiled a new commercial to promotes all-new Yaris Hybrid. The advert was created by the advertising agency The&Partnership and features spectacular performance from gymnast Katelyn Ohashi, somersaulting along a city street through the traffic.


Who is Katelyn Ohashi? Katelyn is a world-renowned gymnast, specializing in floor routines. Once an Olympic hopeful, Katelyn became the victim of injuries and body shaming in her teens. Not wanting to give up on her love for the sport, her relentless drive and enthusiasm saw her joining the University of California, Los Angeles (UCLA). During the Collegiate Challenge against California, Michigan State, and UC Davis in 2019, Katelyn was defending National Collegiate Athletic Association (NCAA) Floor Exercise Champion and broke the Internet when her routine landed a perfect score of 10.0. The video of her performance has since amassed almost 100,000,000 views on YouTube.

Directed by Philippe Andre, the film ‘Why Stop?’ is a physical metaphor for the Toyota Yaris. The creative idea was defined by Phil Beaumont, Creative Director at The&Partnership Europe.


The Toyota Yaris TV advert was shot in Cape Town, South Africa. The main scenes were shot on one of Cape Town’s busy central boulevards, Riebeek St.

What is the music in the new Yaris TV advert? The background music is Out of the Sky by Random Recipe.

The Toyota advert contains aesthetically appealing visual and sound elements.

Credits
Agency: The&Partnership
Executive Creative Director: Andre Moreira
Creative Director: Phil Beaumont
Head of Art: Dan Beckett
Head of Art Buying: Emma Modler
Head of Production: Daniel Healy
Production Assistant: Savannah King
Senior Account Manager: Jonathan Ratcliffe
Planner: Paul Porter
Social Media Planner: Martina Mattioni
Media Planner: Tina Chou
Audience Planners: Stuart Johnstone & Simon Lirzin
Production Company: Independent
Director: Philippe Andre
Producer: Ciska Faulkner
Executive Producer: Jani Guest
Service Company: Farm Film
Producer: Peter Sherlock
Editor: Adam Rudd @ Whitehouse Post
Photographer: He & Me / Samuel Hicks
Stills Production Company: Cape Town Productions
Retoucher: Holger Egbers
Post Production: The Mill & Alumina Studios
Post Production Producer: Alex Fitzgerald, Dan Crozier (The Mill), David Thomas (Alumina Studios)
Colour & Grade: Alex Gregory
2D Lead: Zoe Cosh
2D Compositing: Dan Adams, Pete Atack
CG: Marta Carbonell
Shoot Supervisor: Heiko Von Fintel
Audio: 750mph
Sound Design: Sam Ashwell & James Cobbold
Music Company: Birdbrain
Voiceover: Katelyn Ohashi

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Good

8.8

A high level of artistic creativity.

Memorable8.0
Effective8.0
Style10.0
Heart or Humor8.0
Execution10.0
Reader Rating: ( 0 vote ) 0

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