TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Cute animation
TBWA\Singapore creates a wonderful stop motion animation advert for Standard Chartered Bank. The film was directed by Mark Waring known for his work at Tim Burton’s “Corpse Bride” and Wes Anderson’s Oscar-nominated films “Isle of Dogs” and “Fantastic Mr. Fox”.
Standard Chartered Bank’s message is that “the world is a better place when people exchange what they have. Which is why we’ve been driving global trade across Asia, Africa, and the Middle East for over 160 years, and continue to do so today.”
At the end of the advert, you can go behind the scenes to watch how Mark Waring creates this stop motion animation advert. We would like to see more commercials like this one or AT&T, Iceland, McDonald’s.