IKEA: The Hare

In this commercial

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

Mother UK creates an interesting commercial for IKEA featuring a nice hoodie-wearing hare from The Tortoise and the Hare story.

The main message is that “a great night’s sleep is the unsung hero of a great day to come. Telling the untold prequel to a well-known fable, we show the nation how with just a little inspiration and a few clever ideas, they can turn their bedroom into a sleep sanctuary and turn tomorrow into an instant success. After all, Tomorrow Starts Tonight.”

The advert was directed by Sam Pilling through Pulse and the music is Witness The Fitness by Roots Manuva.

Agency: Mother UK
Production Company Producer: Chris Harrison
Director: Sam Pilling
Post: David Keegan at NineteenTwenty
Editing: Paul Hardcastle at Trim
Music: Witness The Fitness, Roots Manuva
Composer / Arranger: Rodney Smith
Music Consultant: Arnold Hattingh at Theodore
Sound: Sam Ashwell at 750mph
Voiceover: Per Mattson
DoP: Stephane Fontaine
Strategy: Mother
Creative: Mother
Production Company: The Miss Jones Agency
Photographer: Amy Currell
Stylist: Amy Friend
Model making: Andy Knight Ltd

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A prequel

8.8

I like the twist.

Memorable9.0
Effective8.0
Style9.0
Heart or Humor8.0
Execution10.0
Reader Rating: ( 0 vote ) 0

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