TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
The agency TBWA Media Arts Lab creates the short film “Bounce” (it reminds me of Welcome Home)for Apple to promotes Apple iPhone AirPods, Apple iPhone, and Apple Music. Directed by Oscar Hudson (Pulse Films), the commercial was shot in black and white and features the song “I Learn’t Some Jazz Today” by Tessellated.
The marketing message is “With wireless charging and voice-activated Siri, AirPods have never felt more wireless.”
The spot was shot in just 12 days inside the Kiev’s largest airplane hangar with a team of 200 artists and technicians.
