The Humane League: The Party’s Over

The film “The Party’s Over” is part of “The Humane League” wider I’m Not Lovin’ It campaign. According to the “The Humane League”, the goal of the campaign is “to let people know that McDonald’s is ghosting its duty to improve the miserable lives of the chickens in its supply chain, while its executives and major shareholders rake in billions”.
The film was created by the advertising agency Don’t Panic and directed by Matias Rygh / Mathias Eriksen.

The marketing message is “As one of the biggest restaurant chains in the world, McDonald’s is profiting from chickens bred to suffer. Under their new “improved welfare” policy, chickens raised and killed for its menu are still forcefully bred to grow so large and so fast that they literally become immobilized under the weight of their own enormous bodies, often unable to stand or walk and left to lie in their own excrement. The issue is so severe that if we, humans, grew at a rate similar to McDonald’s chickens, we would weigh 660 pounds at just two months old”

Credits:
CREATIVE AGENCY: Don’t Panic
STRATEGIST: Florence Auckland (Strategist)
PRODUCER: Jennifer Clare Houlihan
CREATIVE PARTNER: Rick Dodds
HEAD OF ART: Paul Howard (Artwork)
SENIOR PROJECT MANAGER: Chloe Cross
FOUNDING PARTNER: Joe Wade / Mark Whiteway
PROJECT MANAGER: Jennifer Clare Houlihan
GRAPHIC DESIGNER: Ellen Crowther / Lucy Richardson
SENIOR CREATIVES: George McCallum / Saxony Goodwin
HEAD OF STRATEGY: Ellie Moore (Strategy and Engagement)
CREATIVES: Alice Dowdall / Madeline Charles
PRODUCTION COMPANY: Object & Animal
EXECUTIVE PRODUCER: Morgan Clement / Dom Thomas
DIRECTOR: Matias Rygh / Mathias Eriksen
DOP: Andreas Bjørseth
PRODUCER: Alex Chamberlain
PRODUCTION SERVICE COMPANY: Living Films
EDIT COMPANY: The Quarry
EDITOR: Owen Oppenheimer
COLOURIST: Julien Alary
POST PRODUCTION COMPANY: Electric Theatre Collective
PRODUCER: Antonia Vlasto
2ND OP: Taran Spear
MUSIC : Katy Jarzebowski
SOUND COMPANY: 750 MPH
PRODUCER: Chloe Sitton
SOUND DESIGN: Sam Robson / Neil Johnson