TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
BMW unveiled its new official launch film for the all-new BMW X6.
The marketing message of the BMW X6 commercial is “Silence describes the space between sounds. Let the BMW X6 lead the tempo. The rhythm is yours. The X6 offers you the choice. Choose your instruments. Choose your world.”
About BMW X6: The BMW X6 is an innovative and highly distinctive breed of car: the Sports Activity Coupe (SAC).
The large, single-frame BMW kidney grille is the most striking feature of the front end, the outer edges of the kidney grille now approaching the headlights at a clearly defined angle. The new BMW X6 is available for the first time as an option with an illuminated BMW kidney grille, which adds an exclusive flourish to the exterior design.
The interior of the new BMW X6 is geared squarely to delivering an exclusive and dynamic driving experience. Clear structures lend the cabin a modern and sporty appearance.
Highlight equipment features from the list of optional extras include multifunction seats with massage function for the driver and front passenger, four-zone automatic climate control, thermoelectric cup holders, glass applications for selected controls, the Panorama glass roof Sky Lounge, the Ambient Air interior fragrancing package and the Bowers & Wilkins Diamond+ 3D Surround Sound System.
Four powerful engines and an M duo from launch. The line-up of engines available for the new BMW X6 from launch includes two petrol units and a pair of diesel variants from the latest generation.
