TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
KFC unveiled a new commercial featuring Colonel Sanders cruises the streets of “Chicken Town” to the music from “The Godfather” (a beautiful performance of “Love Theme” by Royal Philharmonic Orchestra).
The advert was created by the advertising agency Mother and directed by Sam Pilling at Pulse Films.
The marketing message is “From AFC to ZFC, there can hardly be a more imitated brand on the planet than KFC. And lucky for those imitators that KFC believe imitation is the sincerest form of flattery, rather than the sincerest form of intellectual property theft.”
Credits
Creative Directors: Rich Tahmasebi & Pilar Peace
Creatives: Lucas Reis & Charlie Lanus
Agency: Mother
Agency Production Director: Sarah Allen
Agency Producer: Emily Hodgson
Agency PA: Oli Kozlik
Director: Sam Pilling
Director’s Assistant: Miles Blacket
MD: James Sorton
EP: Lucy Kelly
Producer: Jane Lloyd
DP: Pat Scola
Focus: Tommy Holman
1st A.D: Julian Richards
2nd A.D: Caspar Campbell
Art: Francesca Di Mottola @LUX
Props: Jason Bradley
Cast: Coralie Rose / Road Casting
Wardrobe: Holly Rebecca
H+MU: Lu Hinton
Gaffer: Julian White
Grip: Tom North
SFX: Neil Gawthrop
Pursuit: Bickers
PM: Ben Burdock
PA: Rosie Marchant
Camera: Arri Rental
Transfer: Cinelab London
Location: Alistair Vlok
Edit: Ellie Johnson @Tenthree
Colour: Jean-Clement @MPC
VFX: Marcus Dryden @MPC
Sound: Sam Robson @750mph
Music: Love Theme from The Godfather Soundtrack
Performed by The Royal Philharmonic Orchestra
