Saint Laurent: Men’s Spring Summer 2021
TV Commercial Review
Heart or Humor
Saint Laurent launch the new Men’s spring-summer 2021 by Anthony Vaccarello with a 6-min action-packed film. The tagline of the advert is “No matter how long the night is” and tell a story of a parkour team over the skies and the architectures of Paris, New York, and Beijing, a constant attraction redefies gravity.
Directed by Nathalie Canguilhem (Division) and with a soundtrack by Sebastian, the film tells that breathing, reaching the horizon, looking at the future, no matter how long the night is.
An unusual dose of adrenaline for a fashion advert.