Ouigo: Traffic Jam
TV Commercial Review
Heart or Humor
Good and funny
Back in July TGV Ouigo, France’s low-cost train service inaugurated its new Paris-Lyon line. To promotes this new line and with a unique selling proposition of “from city center to city center in only two hours,” the advertising agency Rosapark create this funny advert focused on traffic congestion inconveniences.
The advert is memorable and effective.