Perrier: Mona Lisa (La Gioconda)

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

The advertising agency Rosapark creates a vibrant commercial for Perrier. Mona Lisa gets out of her frame and she experiences the real world. The tagline is “Go For The Extraordinaire.”

Agency : Rosapark
Agency Co-founders : Jean-Patrick Chiquiar, Gilles Fichteberg et Jean-François Sacco Copywriters : Julien Moulin, Pierre-Antoine Dupin
Art Directors : Antoine Blondet, Frederic Leclerc, Sophian Bouadjera
General manager and Head of strategy : Sacha Lacroix
Group account Director : Virginie Matias
Account manager : Charlotte Permasse
Development team : Laurène Chabrol, Victor Faubert
Strategic planner : Alexandre Ribichesu
Head of Digital : Jeanne Neuschwander
Agency Producer : Thomas Laurent
Art buyer : Louise Bertin
Print Production : Justine Dudognon, Delphine Cotellon
Public Relations : Mélanie Colléou
Production consulting : PRECIOUS
Charlotte Delord, Géraldine Lamamy
Production : ICONOCLAST
Director : Manu Cossu
Producer : Jean Duhamel
Line Producer : Annabel Rosier
First Assistant Director : Frederic Monnet
DOP : Mathias Boucard
Set designer : Arno Roth
Stylist : Laura Tunon Mendez
Executive Producer : Nick Page
Post-Production : MACHINE MOLLE
Post-producer : Cyril Bordesoulle, Marine Ligouzat
Editor : Nicolas Larouquère & Philippe Roch
Grading : Mathieu Caplanne
Sound Production : SCHMOOZE
Sound Producer : Matthieu Sibony, Grégoire Galian
Sound Ingeneer : Sylvain Rety
Music Introduction : Sanjiv Sen

Good

8.8

Good!

Memorable9.0
Effective8.0
Style10.0
Heart or Humor8.0
Execution9.0
Reader Rating: ( 0 vote ) 0

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