TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Samsung unveiled five commercials for its new Galaxy Z Fold2 smartphone launch. The message is bold and provocative: “Farewell, flat. As one era ends, the next one unfolds. Change the shape of the future.”
The advert was created by Ogilvy, New York, and production studio Room 121. The background music of Samsung Galaxy Z Fold2 is ‘I’ve Been Loving You Too Long’ by Otis Redding.
update September 18: A new Official Launch Film for Galaxy Z Fold2: