Optus: Chicken Marathon
TV Commercial Review
Heart or Humor
Optus today launched a a 60 second TVC which centres around the idea: It starts with yes, representing a new way forward for Optus and most importantly, enables customers to resonate even more with the brand.
The advert was created by the agency Special Group New Zealand, and was directed by Christopher Riggert via FINCH.
The advert has comic potential but the idea is not very well valued.
Melissa Hopkins, Head of Marketing said. “The ambition of our new campaign is simple: we want to embody the essence and attitude of what ‘Yes’ represents. As we all know, having the optimism and commitment to say ‘yes’ is the start of new possibilities and real change.”
“Since the beginning, optimism has always been the driving force behind what we do on a daily basis at Optus. It all starts with believing in better and then making it happen, which is what we have aimed to achieve with the various campaigns we rolled out during COVID-19 as well as our Donate Your Data initiative; all of which contribute to taking our customers’ experience to new heights.”
“The TVC is part of a larger program of work developed in partnership with a number of our agencies, aimed at clearly defining what ‘yes’ means for our customers, underpinned by clear and compelling reasons to choose us. An approach built from our new corporate strategy, purpose and vision.”
Agency: Special Group, New Zealand, UM, RE, Yes Agency & Emotive
Production Company: FINCH
Director: Christopher Riggert
Editor: Jack Hutchings
Colourist – Ben Eagleton
Post Online – Black Bird VFX
Sound Design – Rumble
It could be better.