TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Emotional
SuperValu has launched its Christmas advertising campaign and the spot becomes viral in Ireland. The advert was created by advertising agency TBWA\Dublin and directed by Sam Huntley. The music was created by Denis Kilty, specifically composed for this advert.
It is the dream of any agency for their advertising to go viral. We have seen in previous years how some agencies have managed this with smaller or larger budgets.