SUBWAY: Italian Hero

Subway unveiled two new 30-second commercials to promote the Italian Hero Sandwich. The campaign was created by the advertising agency MMB. The campaign tagline is a hashtag: #SearchForBetter”

“Close-knit neighborhoods are like family. Always in each others business. Throw good food in the mix, like a Subway Italian Hero, and forget about it, those neighbors can’t stop talking.”

Some viewers may find the commercial offensive as it has clear references to stereotypes about Italians. I don’t think that this Italian Hero commercial is racist even it is full of stereotypes. Maybe it tries too much to be funny.