Leroy Merlin: Life’s Adventure

In this commercial

French home improvement retailer Leroy Merlin unveiled a spectacular commercial created by the advertising agency BETC Shopper. Directed by Reynald Gresset, the film shows a house sailing on water. The background music is ‘Sailing’, originally sung by Rod Stewart.

“The production of this commercial was epic as the production company La Pac had to shoot the scenes three times: first on dry land, another time on a moving set and then finally on water. This grandiose shoot, that took place during seven days in South Africa, was completed using divers, drones, and helicopters to capture beautiful images, amazing landscapes, and raw emotions.”

Credits
Agency: BETC Shopper
Agency producer: David Green
Production company: La Pac
Chief creative officer: Stephane Xiberras
Executive creative director: Olivier Apers
Art director: Viken Guzel
Copywriter: Jean-Marie Gateau
Strategic planning: Etienne Delaharpe
Music supervisor: Christophe Caurret
Director: Reynald Gresset
Director of Photography: Matias Boucard
Sound company: Chut On Vous Ecoute
VFX: Eight VFX LA
Editor: Stephane Pereira @ Editors
Grading artist: Bertrand Duval
Flame artists: Bertrand Duval, Alexis Bailla
Motion design: Marie Baillot, Clement Hedouin
Media agency: Havas Media

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Epic

9.8

One of the most impressive commercials of the month.

Memorable10.0
Effective9.0
Style10.0
Heart or Humor10.0
Execution10.0

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