Volkswagen: Luv Bug

In this commercial

The new Volkswagen commercial features the funny song “The Birds and the Bees” by Dean Martin. The advert was, created by the creative agency Deutsch Inc. and directed by Andreas Nilsson via Biscuit Filmworks.

The 60-second TV commercial promotes 2018 Volkswagen Atlas, Volkswagen Beetle, Volkswagen Jetta.

Some women may find this TV commercial offensive because broadcast time was before 10 pm, even during kid shows.

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Controversial TV commercial

8.4

It is funny, but part of the target audience (women) found this commercial offensive, disgusting and embarrassing.

Memorable9.0
Effective7.0
Style8.0
Heart or Humor9.0
Execution9.0

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Comment (2)

  1. I think this commercial is very inappropriate. Watching TV with our children and this pops up? WOW! This is how we need to sell cars.. Extremely OFFENSIVE, DISTASTEFUL and DISGUSTING!

  2. I find your newest VW commercial called “The Love Bug” absolutely distasteful and just plain wrong on all levels! I’m a 58 year old male and I can certainly see why your target female audience would find this commercial offensive. I think you’re desperate to try to boost sales after your illegal emissions software scandal and having to pay out a couple billion dollars in fines. I don’t think this commercial will help sell your cars and the commercial should be pulled from airing period.

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