Stella Artois ad 2023 – Table Drop

Stella Artois is embarking on a new era of modernization with its latest ad campaign, “Table Drop.” Building on the success of the “Make Time for the Life Artois” campaign, the brand aims to inspire people to connect around the dinner table in meaningful ways. The new ad features spontaneous gatherings and real people.

PROS

• Authenticity: Stella Artois distinguishes itself from other beer ads by focusing on real people and genuine connections. The ad’s relatability is a strong point that can resonate with viewers and foster brand loyalty.
• Creative storytelling: The “Table Drop” concept is unique and engaging, showcasing how unplanned and unexpected moments can lead to fun and meaningful connections. This imaginative approach keeps viewers entertained and emphasizes the brand’s role in facilitating authentic connections.

CONS

• The Stella Artois ad has a limited focus on the product. While the ad emphasizes the importance of connection, it may not focus enough on the Stella Artois product itself.
• While spontaneity is an engaging aspect of the ad, it may not resonate with all viewers who prefer a more structured socializing approach. This could limit the ad’s effectiveness.
• The Stella Artois ad has an unrealistic scenario. Although the “Table Drop” concept is creative, some viewers might perceive it as unrealistic or associated with catastrophic events.

Stella Artois ad review conclusion

Stella Artois’ “Table Drop” ad is an innovative and authentic attempt to inspire connections around the dinner table. Its unique storytelling and focus on genuine connections are commendable.

The background music of the Stella Artois ad 2023 is the song Selfish Soul by Sudan Archives (Track 5 on Natural Brown Prom Queen).
Lyrics:
“If I cut my hair, hope I grow it long
Back long, back time like way before
If I wear it straight, will they like me more?
Like those girls on front covers
Long hair make ’em stay little longer
Stay hair, stay straight, though we feel ashamed
By the curls, waves, and natural things
Curls, waves, and natural things

Okay, one time, if I grow it long
Am I good enough? Am I good enough?
About time I embrace myself and soul
Time I feed my selfish soul

It’s been so long since I had a sew in
With a frontal and some color
If I cut it all off, will it even grow?
Will it grow back real long?
Gotta prove them all wrong

I don’t want no struggles, I don’t want no fears
I don’t want no struggles, I don’t want no fears
I don’t want no struggles, I don’t want no—
Does it make sense to you why I cut it off?
Okay, one time, if I grow it long
Am I good enough? Am I good enough?
About time I embrace myself and soul
Time I feed my selfish soul“