Corona ad 2023 ft Andy Samberg, Karol G, and Snoop Dogg

Corona ad 2023 called “Keeping the Beat” features Andy Samberg, Karol G, and Snoop Dogg. The ad aims to create a laid-back, tropical vibe while showcasing the stars enjoying Corona Extra beers. The ad was created by the agency MullenLowe and continues last year’s campaign. The campaign has two more 15-sec ads but without those three celebrities.

PROS

Star Power: With Andy Samberg, Karol G, and Snoop Dogg on board, the ad captures the audience’s interest and potentially broadens its reach.
Relaxed Atmosphere: The ad’s setting on a tropical beach and the stars’ casual interactions create a laid-back atmosphere that aligns with Corona’s brand identity. This effectively communicates the “La vida más fina” tagline and reinforces the brand’s connection to leisure and relaxation.
Engaging Storyline: The ad’s storyline, featuring the stars creating a beat together, is entertaining and engaging. This adds to the overall appeal of the ad and holds viewers’ attention.

CONS

Predictable Setting: While consistent with Corona’s brand identity, the tropical beach setting is somewhat predictable and could limit the ad’s memorability and effectiveness.

Conclusion

The Corona ad 2023, “Keeping the Beat” is a funny and engaging campaign featuring well-known celebrities and a relaxed atmosphere.

Corona ad 2023 Keeping the Beat cast

Andy Samberg is a talented actor, comedian, and writer, best known as a former Saturday Night Live cast member and for his work with The Lonely Island comedy group.

Karol G is a chart-topping Colombian reggaeton singer and songwriter known for her captivating voice and vibrant performances.

Snoop Dogg is a legendary rapper, actor, and entrepreneur recognized for his laid-back style, iconic music, and influential presence in the entertainment industry.