TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Corona unveiled new spots for its “La Vida Más Fina” master brand campaign. The adverts feature WNBA star Sue Bird, as well as NBA players Devin Booker, Vince Carter, Christian Laettner, and Snoop Dogg.
The past and present basketball legends come together at the Corona Beach bar for some banter and small talk, meanwhile Snoop Dogg takes a walk on the beach.
The message is “What’s the perfect shade of blue? Devin Booker, Vince Carter, Christian Laettner, and Sue Bird happen to have some very strong opinions on that matter.”
Credits
Advertising Agency: MullenLowe LA, Los Angeles, United States of America
Public Relations: MullenLowe PR
Production Company: Caviar
Production Service Company: Latitude 18
Editing Company: Hutch Co
Executive Creative Director: Carlos Alija
Executive Creative Director: Laura Sampedro
Creative Director: Dave Estrada
Creative Director: Jonathan Graham
Associate Creative Director, Writing: Ricky Johanet
Associate Creative Director, Writing: Scott Stevens
Associate Creative Director, Art: Jordan Sparrow
Associate Creative Director, Art: Manu Gregori
Head Of Strategy: Mollie Pastesotti
Group Strategy Director: Anna Vlajkovic
Group Strategy Director, Social: Sam Schaitberger
Senior Brand Strategists: Sheida Karami
Senior Brand Strategists: Ryan Hagen
Social Strategist: Terrence Lewis
Managing Director: Javier Passerieu
Group Account Director: David McKenzie
Account Director: Caroline Hanley
Account Director: Brad Ure
Account Supervisor: Lane Davis
Account Executive: Izze Minzer
Senior Project Manager: Jade Whitford
Head Of Integrated Production: Kate Hildebrant
Producer: Whitney Husnik
Producer: Chris Webb
Director Of Business Affairs: Davina Turnbull
Business Affairs Manager: Valerie Neibel
Director Of PR: Erica Samadani
Group Account Director: Kayla Gorski
Account Director: Francisco Aguirre
Director: Neal Brennan
Executive Producer: Tova Dann
Executive Producer: Gerry Rivera
Executive Producer: Santos Rivera Montero
Editor: Jim Hutchins
Editor: Patrick O’Leary
