Transmissio: Dying happens in life
TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
The advertising agency Rosa Paris creates an interesting advertisement for the TRANSMISSIO about unclaimed life insurance policies.
The ad is about a man who parachutes and unfortunately dies. When he is about to die, he remembers that his wife did not know the safe code, so he embarks on a “deadly” race home. See at the end of the movie if he can communicate the code of the safe.
Credits
AGENCY: ROSA PARIS
Agency co-founders: Jean-Patrick Chiquiar, Gilles Fichteberg, Jean-François Sacco
Creative Director: Gilles Fichteberg, Jean-François Sacco
Copywriter: Julien Perrard
Art Directors: Mathilde Colson, Maxime Dagault
Account Director: Lola Abourmad
Group Manager: Clara Bizet
Advertising Manager: Lisa Duchein
Social Media Manager: Léo Richard
Production Manager: Elodie Jonquille
Communication Director: Lauren Weber-Staricky
Communications Officer: Manon Grébert
PRODUCTION CO: BIG
Director: Jean-Baptiste Saurel
Producer: Kasia Staniaszek
Production manager: Nicolas Avram
Sound production: Schmooze
Composer (editor Ultra Schmooze): Sanjiv Sen
Humor and absurdity
Dark humor.