Tourism Australia – Tune into Aus

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

Tourism Australia has collaborated with one of Australia’s most influential electronic music duos, Flight Facilities, to emulate the unique feeling of an Australian holiday, through vision, music and 8D audio.
Tune into Aus, is a new 90-second video that aims to reignite the desire for international travellers to holiday in Australia when they are able to do so. It reminds international audiences of the distinctive and diverse destinations awaiting them in Australia – the beautiful spacious landscapes, its unique native wildlife, iconic cities, and rich Indigenous cultures.
The 90-second video combines awe-inspiring footage of Australia’s unique sights, sounds and textures in 8D audio, and is scored by the spine-tingling sounds of Flight Facilities’ live performance with the Melbourne Symphony Orchestra. The live track is called ‘Got To Have’, from the iconic album ‘Live with the Melbourne Symphony Orchestra’.

DESTINATIONS FEATURED
Sydney Opera House and Bangarra Dance Theatre, Sydney,
New South Wales
South Coast, New South Wales
Flinders Ranges, South Australia
Barossa, South Australia
High Country, Victoria
National Gallery of Australia, Canberra,
Australian Capital Territory
Museum of Old and New Art (MONA), Hobart, Tasmania

Tourism Australia - Tune into Aus

In this video, tune into:
Lake Conjola, NSW
Sydney, NSW
Great Barrier Reef, QLD
Gold Coast, QLD
Tropical North Queensland, QLD
Daintree Rainforest, QLD
Uluru, NT
Kakadu National Park, NT
The Kimberley, WA
Shark Bay, WA
Barossa, SA
Flinders Rangers, SA
High Country, VIC
Great Ocean Road, VIC
Melbourne, VIC
Three Capes Track, TAS
Hobart, TAS
Jervis Bay, NSW
Fraser Island, NSW
Canberra, ACT
Bondi Beach, NSW
Hutt Lagoon, WA
Lake Eyre, SA

Credits
Advertising Agency: Connecting Plots, Sydney, Australia
Film Production: Infinity Squared
Sound Design: Song Zu
Offline Edit: Arc
Vfx: The HoneyMill

travel australia

Good

9.4

Beautiful audio

Memorable9.0
Effective9.0
Style9.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 0 vote ) 0

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