Sprite: LeBron James and Lil Yachty
The new Sprite’s commercial features Sprite endorser LeBron James and Sprite endorser Lil Yachty. The spot is created by the advertising agency Wieden & Kennedy, New York.
Directed by Neal Brennan (co-creator of “Chapelle’s Show.”), the spot is different because the endorser said: “I never tell you to drink Sprite, even if I was in a commercial for Sprite, which I am,” he says in a new ad. Instead, “I’d ask you.”
The official hashtag of the campaign is #WannaSprite. Lil Yachty performs a parody of his song “Minnesota.”
“From the beginning, this partnership with Sprite has always focused on being authentic. And I like that we got to have a little fun with that in these spots,” Mr James said in a statement.
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Focused on being authentic
9.6
The campaign is effective and funny.
Memorable9.0
Effective10.0
Style10.0
Heart or Humor10.0
Execution9.0
( 1 vote ) 10
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