Sprite: LeBron James and Lil Yachty

The new Sprite’s commercial features Sprite endorser LeBron James and Sprite endorser Lil Yachty. The spot is created by the advertising agency Wieden & Kennedy, New York.

Directed by Neal Brennan (co-creator of “Chapelle’s Show.”), the spot is different because the endorser said: “I never tell you to drink Sprite, even if I was in a commercial for Sprite, which I am,” he says in a new ad. Instead, “I’d ask you.”

The official hashtag of the campaign is #WannaSprite. Lil Yachty performs a parody of his song “Minnesota.”

From the beginning, this partnership with Sprite has always focused on being authentic. And I like that we got to have a little fun with that in these spots,” Mr James said in a statement.

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Focused on being authentic

9.6

The campaign is effective and funny.

Memorable9.0
Effective10.0
Style10.0
Heart or Humor10.0
Execution9.0
Reader Rating: ( 1 vote ) 10

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