Sprite: LeBron James and Lil Yachty
Directed by Neal Brennan (co-creator of “Chapelle’s Show.”), the spot is different because the endorser said: “I never tell you to drink Sprite, even if I was in a commercial for Sprite, which I am,” he says in a new ad. Instead, “I’d ask you.”
The official hashtag of the campaign is #WannaSprite. Lil Yachty performs a parody of his song “Minnesota.”
“From the beginning, this partnership with Sprite has always focused on being authentic. And I like that we got to have a little fun with that in these spots,” Mr James said in a statement.
Focused on being authentic
The campaign is effective and funny.