TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Corona Extra beer unveiled four adverts featuring Snoop Dogg for the campaign “La Vida Más Fina.” In two of them, we can see the Puerto Rican reggaeton sensation Bad Bunny.
The music of the Corona Extra beer advert is the song The Whodini Megamix by Whodini from the album Funky Beat: The Best Of Whodini.
“You can’t choose everything in life, but you can still choose to find the fine in life,” Snoop Dogg said. “And with everything going on in the world, that’s a perspective people really might need to hear right now. Teaming up with a brand like Corona to encourage people to find more good in life, that’s La Vida Más Fina.”
“La Vida Más Fina” celebrates the brand’s proud heritage: appreciating what you have, going with the flow and choosing to live on the bright side. These beliefs are embedded deeply in Corona’s — and Snoop Dogg’s — roots and are universal values that continue to grow in importance.
“La Vida Más Fina is a modern expression of Corona’s lifestyle and respected place in culture,” said Ann Legan, vice president of brand marketing, Corona. “Through the new campaign, we’re acknowledging that the aspects of our lives that have always been important always will be: doing what makes you feel good with the people you care about and enjoying the moment in front of you. And who better to introduce this concept than Snoop?”
The campaign was created by the creative agency MullenLowe LA.
