TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
McDonald’s BTS Meal has finally arrived in Australia and this is the advert that announces the launch of its highly-anticipated menu collaboration.
The band’s signature order includes a 10 or 9-piece Chicken McNuggets (depending on your market), medium World Famous Fries, a medium drink, and two dipping sauces – Sweet Chili and Cajun-inspired by recipes from McDonald’s South Korea. It began rolling out in participating markets starting May 26, 2021.
BTS fans in Australia were delighted with the menu’s special packaging, but many shoppers were disappointed by the lack of BTS special souvenirs (other markets include BTS souvenirs).
The advertisement is made in the unmistakable BTS style, but it does not convey anything for those who are not familiar with the K-pop group.
