Update: Squarespace has officially unveiled its 30-second Super Bowl LIX spot, “A Tale As Old As Websites,” starring acclaimed actor Barry Keoghan. Directed by Steve Rogers and filmed against the picturesque backdrop of Ireland, the new commercial embraces a humorous, time-bending premise: imagine if Squarespace’s platform existed centuries ago, helping local businesses and budding entrepreneurs elevate their ventures online. In a playful twist, Barry spreads the word about Squarespace door-to-door—like a medieval newspaper delivery—thereby bridging modern digital tools with a world of cobblestone streets and donkey-pulled carts.
The ad now sits at the heart of a broader campaign aimed at inspiring viewers to harness Squarespace for their own ideas and enterprises. In addition to extended versions and behind-the-scenes shorts, Barry co-stars in a comedic film entitled Barry and Mosley, where he helps create a custom website for his four-legged companion, Don Mosley. The campaign also introduces a new donkey-themed website template, making it easier for anyone to showcase their portfolio, book appointments (via Acuity Scheduling), and add a personal touch to their online presence. This comprehensive rollout underscores Squarespace’s enduring legacy in web creation, highlighting how its intuitive platform continues to evolve—regardless of era, locale, or the occasional donkey cameo.
Squarespace, the popular website-building and hosting platform, is gearing up for its 11th appearance in the Super Bowl. Set to air a 30-second spot between the first and second quarter on February 9, the brand aims to continue its tradition of celebrating creativity and empowering entrepreneurs. On January 16, Squarespace released its first teaser for the Big Game, titled “A Tale As Old As Websites,” which offers a playful hint at the full commercial’s theme.
Rumors & Teaser
- Teaser Released: Squarespace’s new teaser, “A Tale As Old As Websites,” suggests an imaginative take on how websites (and the internet itself) have evolved. With its clever title, the brand hints at a whimsical approach that may appeal to both longtime fans and new users.
- In-House Production: The entire campaign is developed internally by Squarespace’s creative team, a notable choice that underscores the brand’s emphasis on hands-on innovation and control over its messaging.
- Empowering Creators & Entrepreneurs: According to early statements, Squarespace’s 2025 Super Bowl campaign will double down on empowering individuals to share their ideas and launch their businesses online. While we don’t have specifics on cameo appearances or story details, we can expect the final spot to be visually inventive—similar to Squarespace’s previous star-studded ads.
Squarespace’s Past Super Bowl Commercials
Squarespace has a solid track record of producing memorable Super Bowl content:
- High-Profile Celebrity Endorsements: Previous commercials featured well-known figures like John Malkovich and Dolly Parton. These ads often merge humor, creativity, and a message about chasing dreams through the power of a well-crafted website.
- Distinctive Visual Style: Known for sleek, minimalist aesthetics and witty scripting, Squarespace’s commercials routinely stand out amid the flashier Big Game spots, winning both critical acclaim and audience attention.
- Comparison with Other Big Game Tech Brands: Brands like Wix or GoDaddy have also used the Super Bowl stage to highlight website-building tools, but Squarespace typically distinguishes itself with a more polished, narrative-driven approach.
Expert Analysis & Expectations
As Super Bowl viewership continues to expand beyond football fans, tech companies like Squarespace are seizing the moment to reach a diverse audience. With its 11th consecutive appearance, Squarespace solidifies its status as a seasoned Super Bowl advertiser—suggesting this year’s 30-second spot will fuse imaginative storytelling with a clear call to action.
- Storytelling Angle: Given the teaser’s emphasis on the evolution of websites, the final ad may feature a charming, fairytale-like storyline or comedic spin on how entrepreneurs can bring their visions to life.
- Brand Positioning: Squarespace consistently underscores simplicity, design, and possibility—making it likely that “A Tale As Old As Websites” will highlight the brand’s user-friendly tools through a fun, memorable narrative.
Conclusion & Call to Action
With “A Tale As Old As Websites,” Squarespace sets the stage for another Super Bowl spot that embraces creativity, entrepreneurship, and storytelling. As we edge closer to the Big Game on February 9, stay tuned for further updates and a deeper look at how Squarespace plans to spark viewers’ imaginations this time around.
Have your own theories on what Squarespace might unveil? Drop a comment below with your predictions, and be sure to check back once we update this page with the full commercial review and final creative insights.
Additional Resources
- Other Super Bowl 2025 Previews: Read about Michelob Ultra’s “Play For An Ultra” campaign and how it compares to Squarespace’s upcoming spot.
- Brand Comparisons: Curious about other tech advertisers? Stay tuned for our roundups on any additional website-building platforms that may join the Super Bowl 2025 lineup.
Squarespace Super Bowl 2025 Commercial Official Press Release
Squarespace is proud to unveil its 11th Super Bowl campaign starring acclaimed actor Barry Keoghan. The 30-second spot, titled ‘A Tale As Old As Websites’, will air between the first and second quarters of Super Bowl LIX on February 9, 2025.
As a pioneer of modern websites, Squarespace has played a defining role in shaping how people bring their businesses to life online – and in encouraging them to do so. This campaign, directed by Steve Rogers, seamlessly blends the old with the new, bringing to life a world where Squarespace’s platform existed long before its time, empowering people to transform their skills into thriving businesses online.
https://youtube.com/watch?v=3qtmrJd_YJM%3Fwmode%3Dopaque%26enablejsapi%3D1%26origin%3Dhttps%253A%252F%252Fnewsroom.squarespace.com
Set in a bygone era in Ireland, the humorous tale showcases how Squarespace’s intuitive tools allow everyone – no matter the time or place – to turn their ideas into reality. As Barry spreads the Squarespace word across the countryside, he inspires established businesses like Daly’s Bar and aspiring entrepreneurs like the Shepherd to elevate their digital presence and expand their reach with a beautiful and intuitive website.
“I’m a very proud Irish lad so bringing this campaign to life with Squarespace and shooting it against the beautiful backdrop of Ireland was incredible,” said Barry Keoghan. “Squarespace has always made incredible advertisements with such top tier filmmakers, actors and actresses, so to have a chance to work with Steve Rogers and the amazing crew and people was special. Steve has done a brilliant job showcasing Squarespace in a very slick and cool narrative and I am excited for people to see. It also gave me a chance to work with a donkey again too!”
The Super Bowl spot is the centerpiece of a broader campaign designed to inspire viewers to embrace the opportunities in front of them. Beyond the game-day ad, the campaign includes an extended version of the spot, additional shorts of Barry helping local businesses get online, and Barry and Mosley – a comedic film in which Barry helps create a website for his co-star, Don Mosley. The campaign celebrates Squarespace’s enduring impact on the evolution of the internet and the possibilities it unlocks for everyone.
“For nearly as long as there have been websites, there’s been Squarespace,” said David Lee, Chief Creative Officer at Squarespace. “This year’s Super Bowl campaign is a tongue-in-cheek exploration of what could have been if Squarespace existed in another era – one where websites were delivered door-to-door like newspapers. It’s a celebration of Squarespace’s legacy, blending humor and filmic storytelling to inspire anyone who’s ever thought about bringing an idea to life online.”
The campaign also features a dedicated Mosley website design to help aspiring entrepreneurs get noticed online. Inspired by the website Barry helps make for his beloved donkey in Barry and Mosley, the template includes everything needed to establish a standout digital presence, including advanced layouts, animations, a portfolio, and appointment booking through Acuity Scheduling.
