Pringles is returning to the Super Bowl for the eighth consecutive year with a 30-second spot scheduled to air at the end of the second quarter. This time, the iconic chip brand—part of Kellanova—is teaming up with its new creative agency FCB New York for a campaign that promises a fresh approach to humor and entertainment. Teasers released on January 21 reveal a star-studded trio featuring Adam Brody, Nick Offerman, and NBA standout James Harden, all paying homage to Mr. P’s famous handlebar mustache.
Rumors & Teasers
Early glimpses of Pringles’ latest campaign offer a comedic take on the mustache motif. Adam Brody, fresh off his acclaimed role in the Netflix rom-com series Nobody Wants This, appears in one teaser at a house party, where he spots Mr. P’s ‘stache making an unexpected appearance. Nick Offerman, well-known for his deadpan humor, experiences a birdwatching session interrupted by mustaches in the sky—a hallmark of the brand’s offbeat charm. NBA star James Harden joins in during a playful “pass the phone” segment, highlighting how his own notable facial hair fits right into the mustache-filled storyline. Pringles also teased a fourth cameo by sharing an image of four cans with silhouettes, though it has yet to reveal the final cast member. Fan chatter hints that Chris Pratt, rumored to have grown a handlebar mustache for the shoot, could be the hidden star.
Pringles’ Past Super Bowl Commercials
Over the years, Pringles has carved out a distinctive reputation for lighthearted, quirky Super Bowl ads. While the brand’s earlier spots often showcased imaginative “stacking” concepts or internet celebrity cameos, the playful irreverence remained a constant. Pringles’ consistent participation in the Big Game—this will be year eight—helps it stand out within an increasingly crowded snack category. In contrast to fellow snack brand Doritos, which has famously used fan-generated commercials, Pringles leans on a scripted, narrative-driven approach. Pairing its unique brand of humor with the instantly recognizable Mr. P has proven effective, paving the way for yet another memorable Super Bowl moment.
Expert Analysis & Expectations
This is the first Pringles Super Bowl campaign from FCB New York, and early indicators suggest a playful departure from past years. Bringing together personalities like Adam Brody, Nick Offerman, and James Harden makes for an eclectic blend of celebrity appeal that cuts across sports, comedy, and pop culture fandoms. The teasers hint at a storyline full of mustache-centric jokes, tapping into the brand’s flair for comedic surprise. Whether viewers are sports enthusiasts or casual viewers, the presence of three distinct stars—along with the promise of a mystery cameo—sets the stage for a much-talked-about reveal. The clever integration of Mr. P’s iconic mustache signals that Pringles intends to keep fans guessing, boost social media engagement, and reinforce its reputation for delivering smiles during the Big Game.
Conclusion
Pringles is ramping up the intrigue surrounding its Super Bowl 2025 commercial with star power and a healthy dose of mustache magic. Confirmed celebrities Adam Brody, Nick Offerman, and James Harden provide a fun blend of humor and cultural relevance, while the brand’s decision to keep the fourth cameo under wraps is sure to spark continued speculation. Stay tuned as more details emerge—this page will be updated with any new teasers and the final commercial once it airs. If you have a guess about who that fourth celebrity might be, drop your thoughts in the comments.
Additional Resources
Check out our coverage of other Super Bowl 2025 advertisers, including GoDaddy’s highly anticipated comeback ad focusing on AI solutions for small businesses, as well as Michelob Ultra’s new “Play For An Ultra” campaign. Want a deeper look at Pringles’ earlier Big Game antics? Explore our archive on past snack commercials for a tasty blast from Super Bowls gone by.
