PETA: Break Free – Cozy the gorilla

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

Directed by Jesper Ohlsson through Chapel Films, the new PETA advert features a gorilla trapped in a zoo listening to the headphones of an old walkman.
The gorilla that stars in PETA’s commercial was generated entirely by a computer by a Swedish animation studio specialized in CGI FABLEfx and the shoot was done in Stockholm.

At the end of the commercial we find out that the Cozy the gorilla listening to the Queen song “I want to break free.” and read the message “In zoos, apes can only dream of freedom”

DIRECTOR: Jesper Ohlsson
CREATIVES: Christiann Coslar, Jobst Eggert
PRODUCTION: The Chapel Films
DOP: Mattias Rudh
Grade & Online: Tomas Wall @ Cinegrace
PRODUCER: Johan Edström
VFX: FABLEfx
VFX CREATIVE PRODUCER: Kaj Steveman
VFX SUPERVISOR: Anders Freij
GRADE & ONLINE: Cinegrace
SOUND: Red Pipe Studios
VFX AGENT: Lemonade Reps

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Good

10.0

Powerful.

Memorable10.0
Effective10.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 1 vote ) 10

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