TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Beautiful landscape
adam&everywhereDDB creates this beautiful advert for Lloyds Bank. The ad features the Lloyds Bank’s iconic black horse galloping alongside the many faces of Britain, by the side of a nation that never stands still. The message is that Lloyds Bank is always there for customers.
The music in the TV commercial is beautiful but a little sad, but the images and the landscape are spectacular.
Only one thing wrong with this advert – the ‘pan’ shot of the locomotive is taken from the off-side ( right hand ) side, yet when the video switches to the close-up of the loco’s wheels, a Nearside shot is viewed, giving the impression that the wheels are turning ‘backwords !
You are right, Pete. You are a good observer. The close-up filming is done on the left side.