Lloyds Bank - Forever Forwards advert - 60

Lloyds Bank: Forever Forwards

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Beautiful landscape

adam&everywhereDDB creates this beautiful advert for Lloyds Bank. The ad features the Lloyds Bank’s iconic black horse galloping alongside the many faces of Britain, by the side of a nation that never stands still. The message is that Lloyds Bank is always there for customers.

The music in the TV commercial is beautiful but a little sad, but the images and the landscape are spectacular.

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Beautiful

8.8

A little too sad.

Memorable8.0
Effective8.0
Style10.0
Heart or Humor8.0
Execution10.0
Reader Rating: ( 1 vote ) 2.7

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Comment (2)

  1. Only one thing wrong with this advert – the ‘pan’ shot of the locomotive is taken from the off-side ( right hand ) side, yet when the video switches to the close-up of the loco’s wheels, a Nearside shot is viewed, giving the impression that the wheels are turning ‘backwords !

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