World Wildlife Fund: Save the Pangolins
TV Commercial Review
Heart or Humor
The advertising agency Arnold Worldwide creates an animated film for World Wildlife Fund to send a message to the world: “Pangolins are the most trafficked mammals in the world. We must act quickly to protect them.”
As we learn from the WWF website “Pangolins skins are used in leather products, their meat is consumed as a delicacy in high-end restaurants in Asia and locally in Africa as bushmeat, and their scales are used in traditional medicine. Through online apps and platforms, pangolin products are sold around the world, including in the US, and demand has brought several pangolin species to the brink of extinction.
Poaching and wildlife trafficking is running rampant to fuel the illegal trade in wildlife and wildlife products, with an estimated value of up to $23 billion annually. And one of the animals most threatened by trafficking is the pangolin.
These elusive mammals are covered in hard keratin scales, but their best natural defenses haven’t protected them from poachers: an estimated one million pangolins were poached in ten years, with 195,000 trafficked in 2019 for their scales alone.”