TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Funny
Old Spice unveiled “Ode to Smell,” a funny advert to promote limited-edition heavenly and hellish scents inspired by the world of The Witcher.
The tagline is “In the time of The Witcher, long long ago, there was no Old Spice Swagger so everybody had B.O.”
I was expecting such an Old Spice advertisement to be launched around Halloween, not before Christmas.
Old Spice advert lyrics:
THERE IS A CURSE
‘PON EVERY MAN,
ACROSS THIS DARK
AND DANGEROUS LAND,
NO-ONE CAN RUN
NO-ONE CAN HIDE
FROM THE PERILS OF B.O!
B.O! B.O!
NOTHING WE DO
WILL MAKE IT GO.
OLD SPICE DOES NOT YET EXIST
SO EVERYBODY SMELLS QUITE AWFUL.
IN THE BATHHOUSE
ONE WOULD THINK,
A WITCHER COULD WASH
AWAY THE STINK.
BUT WITH THIS SOUP
OF DIRT AND GRIME,
HIS STENCH SHOULD BE A CRIME.
B.O! B.O!
NOTHING WE DO
WILL MAKE IT GO.
ARMPITS FULL OF “YUCK” AND LICE
OH HOW WE LONG FOR OLD SPICE!
ONE DAY IN THE FUTURE
OLD SPICE WILL BE OUR SAVIOR
‘TIL THAT DAY COMES
OUR PITS WILL SMELL
AND OUR NOSES CONDEMNED
TO A PUNGENT HELL!
B.O! B.O!
NOTHING WE DO
WILL MAKE IT GO…
BUT IN 700 YEARS
WHEN THE GODS OF SMELL SEE FIT,
LONG LASTING
OLD SPICE WILL SAVE
OUR ARMPIIIIIIIIIIIIIIIIITTTTTTSSSSS!!!!
